PPC – Advertising Online Attract more customers for your business

PPC, or PAY-PER-CLICK, is the fastest way to advertise online. It allows you to use the Internet to essentially deliver your products or services to your customer with just one click. PPC allows you to identify and locate the right audience and create an online advertising strategy that is tailored to your customers, and address their needs and expectations. This process can also be flexible. It allows you to target your company's audience in a very specific way. This increases the opportunities for customers to see your advertising program.

Online Advertising Options

Our online advertising campaigns include Contextual Ads on Search Engines or SEM. Ad servers offer Banners and Rich-Media ads, Social Networking ads or SMM, also Classified advertising, as well as emails.

Common contractual models in Online Advertising:

• PPC (PAY PER CLICK): The advertiser pays for each click on the ad that redirects them to your site.
• CPM (COST PER MILLE OR COST PER THOUSAND): The advertiser pays for each 'impression' of the ad, the actual instance the ad runs.
• CPA (COST PER ACTION): The advertiser pays for the ad, based on the end result. In this way the ad becomes a lead, or a sales commission. This model is widely used in Affiliate Marketing.

Advertise on your own website

The Ads on your website offer one of the easiest ways to generate income from your company's site. These ads engage your customers and can be customized to enhance the style of your website. By controlling the type of keywords it incorporates, you can also increase your traffic.

With Online Ad campaigns you can:

• Attract more customers for your business.
• Target your audience in an efficient way.
• Enhance your web presence on search engines through sponsors.
• Reach potential customers while they are searching for information.
• Manage the cost of your ad campaigns in a fast and flexible manner.

Ad publishing campaigns allow you to:

• Increase the potential income of your site.
• Customize ads to match your site.
• Follow up on the campaigns and track the results.

Platforms

Google AdWords

AdWords offers PPC, CPM (Cost per 1.000), and Rich-Media Ads.

Microsoft AdCenter - MSN, Bing, and Yahoo

Microsoft and Yahoo have partnered for advertising opportunities. Our expertise in Ad creation and management will maximize your company's goals across all platforms.

Facebook Ads

Facebook ads are available in PPC, CPM mode, and are highly effective.